25 Apr 2019 --- Balanced nutrition is essential for children’s healthy growth and development. Although a perfectly balanced diet should theoretically cover all needs, it may prove challenging for an average adult, let alone a child, to achieve it. Targeting the nutritional needs of their children is a priority for parents globally and supplements manufacturers are catering to these specific nutritional needs by formulating supplementation accordingly. Enjoyable delivery methods, alongside clean label and sustainability claims, continue to be top drivers in this space.