03 Oct 2019 --- Labels with an emphasis on the taste of products may encourage consumers to make healthier choices to a higher degree than those with nutritional information. This is according to a new study from Stanford University, US, published in Psychological Science. Efforts to promote healthy eating by providing details on nutritional value have not drastically changed consumer habits, the study finds. However, evocative labels focusing on the flavorful taste of vegetables, such as “twisted citrus glazed carrots” and “ultimate chargrilled asparagus” can get people to choose and consume more vegetables.
