18 Jul 2024 --- Industry experts expect that consumer and brand interest in natural ingredients will continue to grow, driven by their associated health and sustainability benefits. We meet up with Lycored, Ayana Bio, Pharmactive and CarobWay to explore this expanding market, the importance of sustainable sourcing practices and the potential of new technologies to overcome supply issues. “Across the food and beverage and supplement industries, the focus on health and wellness continues to increase. Consumers are avoiding artificial ingredients and seeking out products they view as more wholesome and desirable — those with nature-based ingredients,” Caroline Schroeder, global head of marketing at Lycored, tells Nutrition Insight.
