12 Apr 2024 --- The European Institute of Innovation and Technology (EIT) Food Consumer Observatory asserts that consumers need to become more invested in personalized nutrition for the field to become successful. Although most consumers are aware of personalized nutrition, concerns over data privacy, effectiveness and costs limit their use of available tools. In its report titled “Personalized Nutrition — A Category Exploration of Personalized Nutrition Services,” the EIT Food Consumer Observatory suggests making these tools more accessible based on consumer insights.
