10 Sep 2019 --- Givaudan’s cosmetic ingredients arm Givaudan Active Beauty has released a new haircare ingredient from wheat as a sustainable alternative to cationic guar – the most used chemical ingredient on the market. The new ingredient, Naturein Wheat Peptides, is sourced from 100 percent French-origin locally-sourced wheat and crafted by green fractionation. The launch comes at a time when demand for natural ingredients is high and consumers increasingly opt for organic, sustainable personal care products.
