11 Oct 2022 --- DSM’s new consumer-oriented supplement report indicates a high interest in trading privacy for personalization and a holistic focus on improving sleep and relieving stress influenced by the COVID-19 pandemic. According to the report, the age of trading privacy for convenience is in full swing, from giving search history for social media algorithms to providing blood samples for optimized nutrition. Individuals are increasingly willing to provide their data to reveal which vitamins they lack to optimize their supplement routine.
