06 Jun 2019 --- Gut health is a top concern among consumers and industry is zeroing in on this market with targeted NPD. A common gut-related affliction is irritable bowel syndrome (IBS). The gluten-free diet craze has cemented itself in the mind of consumers who wish to diminish gut discomfort. However, a new kind of diet that specifically targets IBS also holds growing promise. The low-FODMAP diet is a diet low in fermentable carbohydrates that may trigger IBS. Industry has taken note and there is an array of products coming out that boast “low-FODMAP” attributes and promise to offer relief from the adverse effects of IBS.
