11 Mar 2019 --- The UK Advertising Association has published a new report setting out the advertising industry’s viewpoint on the challenge of childhood obesity – and it claims to “dispel some the myths that exist around advertising and its role.” The report includes new data showing children’s exposure to products that are high in fat, salt or sugar (HFSS) and says that HFSS advertising has dramatically reduced in recent years while pointing to an increase in sedentary behavior.