26 Aug 2020 --- With consumers paying more attention to labels than ever before, health claims present a lucrative way for companies to set themselves apart. Immunity and gut health are particularly strong areas of growth, but care must be taken to ensure products have iron-clad scientific backing. NutritionInsight speaks to Fonterra, Kerry and Lehvoss Nutrition UK about how to effectively engage with consumers through health claims, while spotlighting where future opportunities lie.
