26 Sep 2019 --- Awareness of digestive health is moving into the mainstream, with a visible increase of fiber, prebiotics and probiotics in NPD, according to Innova Market Insights. New data shows that food and beverage launches tracked with a digestive or gut health claim rose 21 percent in 2018 in the Asia-Pacific region alone. “Functional foods were born and driven by gut health claims. The biome is getting more attention than ever and has the potential to be one of the next game-changing food trends,” Lu Ann Williams, Director of Innovation at Innova Market Insights, tells NutritionInsight.