17 Feb 2020 --- Danone has launched a digitally-enabled data service for baby formula applications called Track & Connect that gives consumers and retailers greater transparency on the product’s farm-to-fork journey. A dual QR code on both the outside and the inside of the packaging offers consumers additional information, such as customized after-sale support and services. The Track & Connect service also allows Danone and its distributors and retailers to more easily forecast consumer preferences, while catering to consumer demand for more traceable, transparent products.
