Cizzle Brands Corporation is launching its flagship product, Cwench Hydration, in Ontario Metro supermarkets. Formulated by performance coach Andy O’Brien alongside athletes and trainers, the Canadian brand says its powdered sports drink is a “cleaner” hydration product made with natural ingredients, no sugar and more than six electrolytes. The Metro launch builds on the momentum of Cizzle Brands’ recent IPO on the Cboe Canada stock exchange issued last month. It marks the Toronto-based company’s first entry into the Canadian large-chain grocery market segment, which its chairman and CEO, John Celenza, anticipates will bolster mainstream adoption.
