Nutraceutical companies are showcasing their solutions in the booming biotics market at the ongoing CPHI trade expo in Milan, Italy. On the show floor, we met with AB-Biotics, Unique Biotech and Sirio Pharma to examine their precision probiotics and concepts for gut health. The industry experts highlight the potential for products targeting specific health areas beyond the gut, such as women’s health, immunity and oral health, and spotlight the demand for new delivery formats. Miquel Bonachera, co-founder of AB-Biotics, tells Nutrition Insight that gut health probiotics comprise around 80% of the market. “We have to be realistic — gastrointestinal health is what people are looking for. It’s essential to explain well why bacteria help a different position.”