08 Apr 2020 --- COVID-19 is spurring the rapid personalization of sports nutrition as gyms around the world are increasingly shut and sporting gatherings are banned. This could provide an extra opportunity for companies to stand out from the crowd, which is crucial as the mainstreaming of sports nutrition has led to heightened competition within the sector. In this first part of NutritionInsight’s Special Report, key movers in the industry detail the “massive transformation” of what was once considered a niche category, and why differentiation has never been more important.
