17 Jun 2019 --- Sugar reduction has become an established industry “megatrend,” in part driven by rising consumer awareness on the adverse health outcomes relating to high sugar consumption, as well as sugar taxes driving product reformulation. This is also stimulating NPD as industry is turning towards alternatives to keep up with the demand for healthier, yet just as sweet, formulations. The rise of sweeteners such as allulose, stevia and sucralose provide a solution and aside from being low in calories, some sugar alternatives are also being hailed for their nutritional benefits.
