03 Jul 2020 --- Collagen and lactose-free A2/A2 dairy are new features of Re:THINK Ice Cream’s products, as the US-based company rethinks both its formulation and branding in light of its two year anniversary. The new iteration is touted as the first and only dairy ice cream completely free from lactose and A1 protein, both of which may lead to digestive discomfort in millions of consumers who respond adversely to dairy. Meanwhile, collagen appeals to the booming beauty-from-within market.
