12 Mar 2019 --- Beverage giant Coca-Cola is debuting Odwalla’s Smoobucha in stores across the US, after having unveiled the line of products at Natural Products Expo in California last week. The beverage fuses smoothies and kombucha – an ancient Chinese fermented tea drink – creating a taste that hopes to entice consumers who may be wary of the “boldness” of the kombucha flavor. Coca-Cola acquired Odwalla in 2001, for US$181 million, in a move hoped to boost its juice business. The Smoobucha is part of Coca-Cola’s foray into the kombucha category, with further moves including the acquisition of kombucha maker Organic & Raw Co in September of last year.
