01 Sep 2021 --- Not all products targeting health and well-being are created equal. Rising consumer awareness has prompted reformulations of naturally sourced nutritional supplements free of synthetic additives. This year, Asia-Pacific markets have observed significant traction for the clean label positioning on the back of higher living conditions, following similar successes in Europe.NutritionInsight spotlights key players targeting the intersection of health and naturality, who have rolled out launches of probiotic cheeses, adaptogenic cannabis and mushroom bites, as well as natural fermentation-based coenzyme Q10 (CoQ10).
