14 Aug 2020 --- The contradicting health and indulgence trends are rising in tandem, which has led to the creation of a major crossover category. While gummies have become a mainstay of nutritional delivery formats in recent years, the sector looks set to embrace further confectionery-adjacent forms with chocolate coming to the fore. In this space, Mybite Vitamins offers multivitamins with an indulgent chocolatey coating, caramel, nuts and a fluffy center. The US-based company speaks to NutritionInsight following the expansion of its distribution to over 20,000 locations.
