17 Jun 2017 --- As medical advancements and innovations continue to push boundaries and a greater awareness of eating well ripples throughout the generations, logic dictates that people will live longer. However, it’s not just about living longer; it’s about living better. People are becoming increasingly aware of the function of their food and beverages at a younger age. It is not necessarily the preoccupation of the 60+ person anymore; each life stage has its own variety of challenges. The health concerns among these different categories are a key driver of new product development.
