16 Sep 2019 --- Danone’s yogurt brand Oikos is launching a high-protein caffeinated dairy beverage that blurs the line between ready-to-drink coffee and energy drinks. Oikos Pro Fuel also builds on the response to consumer demand for options that are high in protein of its previous launch, Triple Zero yogurt. The new product contains 25g of protein and 100mg of caffeine per 10oz bottle. The launch is designed to appeal to US consumers of energy and protein products, as well as coffee drinkers, and it sits at the intersection of three fast-growing categories of consumer packaged goods.
