Germany’s More Nutrition has launched in the UK, offering low-sugar, high-protein alternatives, including protein bars, powders, iced coffees, on-the-go low-sugar syrups, a collagen powder, and other wellness products. Founded in 2017, More Nutrition’s entry into the UK market follows that of its sister sports nutrition brand ESN’s earlier this year. The brands’ parent company, The Quality Group, saw sales jump by 50% from €451 million (~US$493 million) in 2022 to €683 million (~US$747 million) in 2023 (April 2023 to March 31, 2024).
