18 Mar 2020 --- The notion of “mindful choices” continues to dominate industry, alongside the demand for natural, clean label ingredients and substances obtained from plants. This is in tandem with an increased focus on brain health and nootropics. Experts expect that nootropics are on-track for major growth as consumer needs for enhanced mental agility increases. In this arena, NutritionInsight explores the trending ingredients, with e-sports being a driver for such ingredients as well as so-called “smart supplementation.”