07 Oct 2019 --- Mexican chemical products company Grupo AlEn and ECOM have joined forces to form a new company called Phenolaeis. The venture will bring to market the “world’s first” Palm Fruit Bioactive Complex (PFBc) – a multifunctional ingredient boasting heart and cognitive health, healthy aging and sports nutrition applications. The ingredient was developed in collaboration with two Massachusetts Institute of Technology (MIT) professors and will be presented at SupplySide West, taking place later this month, in Las Vegas, US.