07 Jan 2019 --- Taiyo is utilizing PowderPure’s INFIDRI technology to boost the efficacy of its branded formula that supports both gut and urinary tract health, SunCran Naturelle. The blended product combines Taiyo’s Sunfiber soluble guar fiber with Fruit d’Or’s Cran Naturelle cranberry juice powder. INFIDRI is a dehydration process that preserves the nutritive compounds in fruits and vegetables. In 2017, International Flavors and Fragrances (IFF) acquired PowderPure to further expand its offerings for clean label solutions, a segment which it predicted at the time would be a rapidly growing one. The move by Taiyo suggests that the technology also holds strong potential in the retention of inherent nutraceutical properties.
