22 Nov 2019 --- This week, nutraceutical company ChromaDex received European Commission approval for listing nicotinamide riboside chloride (NR) as a novel food ingredient. The decision follows a positive opinion issued by the European Food Safety Authority (EFSA) in August. NR helps maintain healthy aging by supporting nicotinamide adenine dinucleotide (NAD) levels in the body, which in turn equip the body’s cells cope with physical stresses such as poor diet, immune system challenges and physical and mental stress.