13 Aug 2020 --- Biohacking could become a “leading lifestyle category,” according to US-based Unfair, a new start-up that allows app users to track their supplement intake. The digital coach is named after the “unfair” advantage its customers can reap. Its first supplement line is designed with millions of data points to increase focus, physical performance and longevity. The company uses a “deep-learning neural network” that analyzes physiological responses to activity, chemicals and nutrition.