01 Apr 2021 --- BioGaia is digitalizing its business model to adapt to consumers’ increasing online presence, as highlighted in the Swedish probiotics player’s annual report for 2020. “To reach consumers, we need to be where they are – online. We are now focusing on strengthening our direct-to-consumer (D2C) competence, with the ambition of building global consumer-friendly marketing based on science,” Isabelle Ducellier, CEO of BioGaia, tells NutritionInsight.
