23 Feb 2021 --- The drive toward healthier food choices will remain robust in sweet treats throughout this year, as emphasized in Innova Market Insights’ latest report. Indulgent taste is essential to confectionery, sweet bakery, ice cream and desserts, which brings on challenges in “better-for-you” reformulations. Sugar reduction and protein enhancement are two concepts most sought after in purchasing decisions and are therefore significant focuses for “better-for-you” development, notes the market researcher.
