04 Sep 2020 --- Pharmaceutical heavyweight Bayer is to acquire the majority stake of online personalized vitamins and supplements business Care/of. The transaction values Care/of at US$225 million and Bayer is set to acquire a 70 percent stake. Bayer will also have the option to acquire the remaining 30 percent by 2022. With personalization increasingly in focus, such a move by a major pharmaceutical company like Bayer confirms the trend’s accelerating growth potential within the nutrition and supplementation spaces.
