Bayer launches One A Day supplement for cellular aging support

10 Jul 2024 --- Bayer adds the One A Day Age Factor Cell Defense to its multivitamin and supplement range. This new product helps defend against cellular aging from the inside, supporting cell health and resilience throughout aging as cells become less effective at managing everyday stressors.

The new supplement contains olive polyphenols, an antioxidant from olive fruit extract that helps defend against the effects of daily stressors. Age Factor also includes omega-3 fatty acids, resveratrol, astaxanthin, vitamins C and D and niacin, which help support cell resilience.

“Healthy aging has increasingly become a priority for consumers. Bayer is excited to offer them a new, scientifically designed supplement to proactively support their cell health as they age,” says Lisa Perez, general manager and VP of marketing, nutritionals at Bayer.

“The anti-aging space is overwhelming, with lots of information that can make it challenging for consumers to feel confident about the choices they are making. One A Day wants to help consumers cut through the noise and is committed to creating products backed by science and in this case, one that targets cellular aging from the inside — where aging begins.”

Holistic healthy aging
Bayer aims to provide holistic support for healthy aging by adding a free wellness app to its Age Factor portfolio. The app gives consumers insights into current habits and how to make incremental lifestyle changes to support a healthy aging journey.

The company notes that this latest innovation underlines its commitment to “empower consumers to make smarter health choices on their aging journey.”

Last year, Bayer launched its Precision Health group, a business unit focused on creating new precision consumer health products.

The company has partnered with Hurdle, a pioneer in diagnostic testing, to innovate consumer solutions for healthy aging. Last year, Bayer started selling Hurdle’s Chronomics Biological Age Test through direct-to-consumer e-commerce.

Role of nutrition
A person’s cellular or biological age is defined as the age of their cells, which does not always match someone’s chronological age. Genetics and lifestyle factors are core contributors to the cellular aging process.

Scientific research has found several ways that nutrition impacts cellular age. For example, one study suggests that cycles of a fasting-mimicking diet lower disease risk and biological aging.

Scientists have also identified a specific nutrient profile, commonly part of the Mediterranean diet, which slows brain aging. At the same time, another research found that restricting the amino acid isoleucine intake extended the lifespans of mice.

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