04 Aug 2017 --- As individuals strive to live longer more healthily, could personalized nutrition be the breakthrough that allows them to achieve this? Simon Strauch, Director of Global Marketing for BASF Human Nutrition, believes it could be. “There is growing scientific evidence of the benefits that nutrition can have on health, as well as the important roles played by phenotypes, genotypes and metabotypes. Putting all of this together, we believe personalized nutrition is not something for tomorrow or the future – its time is now,” Strauch asserts.
