15 Sep 2017 --- BASF and Segterra have initiated a collaboration with BASF’s health ingredients brand, Newtrition, to provide personalized nutrition recommendations and scientific support for InsideTracker, an online platform developed by Segterra. InsideTracker is a platform for personalized health analytics in the US market. It is said to track and analyze blood biomarkers and applies algorithms and scientific databases to recommend personalized plans for optimizing an individual’s health.
