01 Nov 2021 --- US sports nutrition beverage brand Barcode is launching a plant-based coconut water hydration drink for athletes. Its hyper-minimalist design emphasizes a large barcode on the front label to encourage product interactivity and consumer education.“Content creation and consumer connectedness is driving augmented reality (AR) experiences and different barcode technologies. You can’t go anywhere without scanning a code or seeing a barcode, so we thought it would be a great idea to integrate these trends into our minimalistic label approach,” Barcode CEO Mubarak Malik tells PackagingInsights.
