06 Jul 2023 --- Multifunctional and science-backed products that boost brain power, enhance cognition and support mental well-being along the gut-brain axis represent a growing trend with opportunities in format, delivery and nutrition categories that span across the lifetime. According to Innova Market Insights, F&B and supplement launches with gut-brain axis claims increased 2% over the last five years (2018 to 2022), with claims tracked in the baby and toddler categories growing 66% and brain health claims increasing 83% at the same time.
