16 Jul 2019 --- The European division of The World Health Organization (WHO) has slammed the baby food market, noting that a large proportion of products are high in sugar and incorrectly promoted as suitable for infants under six months. In a bid to strengthen current market regulations, it has developed a draft Nutrient Profile Model (NPM) as part of a damning report designed to tackle the high levels of sugar and eliminate misleading marketing practises. This sets composition thresholds for baby food products, including fats, sugar and salt, in line with WHO guidance, with the aim of promoting a healthy diet for infants and young children.