18 May 2020 --- Mainstream baby food brands in the UK may be misleading parents to buy baby food products that are high in fruit sugars, but actually contain very little to no vegetables at all, despite focalizing both equally on front-of-pack. This is according to UK baby food company Little Tummy that highlights sugar-rich infant foods can influence babies’ taste profile and consequently parents’ purchasing behavior. As consumers become more aware of how healthy nutrition in early life can help prevent health complications in the long run, the nutrition industry is tasked with providing busy parents with transparent, healthy and convenient baby food meals.
