21 Apr 2020 --- Prepared food is the leading category for growth in infant nutrition NPD as adult themes such as free-from and superfood positionings become increasingly important in post-weaning categories. This is according to Innova Market Insights, who have revealed that while launches are rapidly growing across all sub-categories, baby snacks are leading the charge. However, the market researcher also notes that early-stage infant nutrition is still firmly focused on the developmental needs of babies.
