11 Sep 2018 --- A growing number of Asian consumers are increasingly concerned with what is in their food and how it is produced – a market dynamic backed up by a new Innova Market Insights survey which shows that seven out of ten Chinese consumers check front-of-pack claims and logos. Making responsible food choices is a growing concept and Chinese consumers, who are driven by strong concerns over food safety, are really tapping into this as they seek out information about where their food comes. And it seems that sustainability and environmental concerns are key.
