08 Apr 2020 --- Mental well-being and its connection to nutrition is fast becoming a top consumer focus. Science is flagging the gut-brain axis link, while ayurvedic tradition is making its way into the food industry, targeting consumers who seek a holistic approach to nourishment. A trending ingredient in the space is ashwagandha, which is taking over the market with innovative applications within the functional foods genre. Moreover, industry experts also underscored ashwagandha’s health-boosting synergy with ingredients like curcumin.
