18 Oct 2018 --- Boosted by growing consumer demand for natural remedies to fight the daily stresses of modern life, the adaptogenic herb ashwagandha is seeing an impressive uptake in usage. Innova Market Insights data has shown an increase of 48 percent in the number of food and beverage launches globally in 2018 (year to date) relative to 2015, and the adaptogenic herb’s market potential has not gone unnoticed by suppliers, with both Arjuna Natural and Sabinsa announcing the launch of ashwagandha ingredients this autumn.
