29 Jul 2022 --- UK-based Advertising Standards Authority (ASA) is upholding findings that three vitamin supplement companies used misleading or fake claims in the Google search advertising. The advertising watchdog investigated three ads from BetterCo, three ads from HeyNutrition and two ads from Purolabs Nutrition. All three companies’ paid-for Google search ads had some variation of “UK’s Top 5 Vitamin D Ranked” or “Best Ashwagandha of 2021 Ranked.” For each site, the product to be ranked was specific to each company’s products and, of course, listed each company’s product as number one.
