29 May 2019 --- A new Arla Foods Ingredients (AFI) endorsed survey of 5,500 pregnant women and mothers across seven countries has shown that as many as 20 percent were already aware of the importance of the milk fat globule membrane (MFGM) in infant nutrition. Awareness was highest in China, with 28 percent of respondents having heard of MFGM. Furthermore, 43 percent of Chinese mothers who were aware of MFGM said they would prefer to buy an infant formula that contains it. The findings “offer an excellent opportunity for formula companies to achieve differentiation and an early mover advantage,” says Manel Romeu Bellés, Industry Marketing Manager at AFI.
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