07 Jul 2020 --- Fathers represent a major untapped market for the nutrition space thanks to their unique demands. Addressing this is Dadz, a new “dad-focused” parenting and baby goods company now launching its first product, the Lightning Stick. The plant-based energy supplement powder is touted as boosting alertness, mental clarity and focus but without the negative effects of large doses of caffeine, sugar and artificial flavorings typically found in most energy drinks. Meanwhile, a US study reveals that overweight or obese men with children are more likely than non-fathers to be referred for nutrition or exercise counseling.
