24 Mar 2020 --- In the age of “fake news,” it is important that consumers are not misled by advertising, with global watchdogs keen to keep companies in line. With this in mind, the UK’s Advertising Standards Authority (ASA) has flagged an advertisement for Easylife Group’s CBD Miracle Pain Patchpatch that made pain reduction claims as an “unlicensed product with medicinal claims.” Across the Atlantic, the US National Advertising Division (NAD) recommended that Church & Dwight Co. discontinue the claim “clinically proven absorption” across all advertising platforms for its vitafusion gummy line of dietary supplements. The advertiser has said in response that it will appeal NAD’s findings to the National Advertising Review Board.
