02 Jul 2019 --- Over 90 percent of baby formula on the market is based on cow-based proteins, but infant nutrition company Else plans to offer 100 percent plant-based, non-dairy, non-soy, non-GMO and gluten-free options. The company recently secured C$7.5 million (US$5.8 million) in Toronto Stock Exchange ventures, closed by A-Labs Advisory & Finance, which will facilitate its planned Spring 2020 launch. Else’s infant nutrition products are touted as being made in an all-natural process that transforms two plants, almonds and buckwheat, into high-quality baby formula that “closely emulates the nutritional gold standard composition of breast milk.” Their plant-based dairy alternative will be reportedly targeted initially to vegan parents and babies, or infants with allergies.
