24 Jan 2020 --- Precision technologies – a combination of personal data, artificial intelligence (AI) and Internet of Things (IoT) – will be key to unlocking long-term health and well-being. This is according to the Precision Consumer 2030 report, produced by the World Economic Forum (WEF)’s Future of Consumption Platform in collaboration with Sparks & Honey, a technology-led cultural consultancy. Highlighted during WEF’s 50th annual meeting in Davos, Switzerland, the report comes as investment bank UBS flags personalized nutrition as having potential for being the “next big disruptor.” However, the protection of consumer rights and regulation of data have been flagged as a major risk that will need to be mitigated.
