04 Nov 2019 --- Vertically integrated and holistic processes to ensure traceability and safety are becoming essential platforms for nutraceutical suppliers. This is driven by the consumer demand for transparency, clean label and concern of farmer welfare, as well as worries over adulteration. NutritionInsight takes a look at how companies in the space are responding to the heightened awareness. Key practices arising are farm-to-fork solutions, including tech-driven DNA barcoding and blockchain.