06 Aug 2019 --- Ice cream NPD with health claim offerings has diversified, with many companies marketing their products as being less “guilty” than traditional high-fat and high-sugar varieties. Additionally, brands such as Coconuts Organic, which manufactures an organic and vegan ice cream, argue that despite their ice cream’s high-calorie count, the products are still better options than diet versions as they are more natural and less processed. However, low-calorie options are still thriving.