23 Sep 2019 --- The Soft Drink Industry Levy (SDIL), which came into effect in April 2018, has led to a sugar reduction in beverages of nearly a third, thoroughly beating the initial 20 percent target. This is according to the second-year report from Public Health England (PHE) that also shows that within the food sector, a reduction of just 2.9 percent was achieved. This highlights the efficacy of monetary incentives, with organizations including The Association of UK Dietitians (BDA) and Sustain’s Children’s Food Campaign calling for the government to roll out wider mandatory guidelines.
